Art & Copy – An Hommage to Advertising
Doug Pray’s thoughtful doc Art & Copy is lyrical examination of the creative stories behind some of the biggest ad campaigns of our times. Sure to be acclaimed by industry vets, the film offers compelling personal connections through the stories of successful ideas that were risky and outrageous at the time. Plus, you get to see lots of their lush creative offices and lavish think tanks. Perhaps most intriguing to me was to see the ad maker behind Ronald Reagan’s “Morning in America” ads acknowledge that his acclaimed view of idealized America is based on not having his father around because he grew up poor.
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